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November 04, 2026 6 min read

Updated November 2026 · By Kevin Root, RX Reels · First published July 2021

If you own a reel-to-reel deck, the next question is what to play on it. There's more music on reel-to-reel tape available now than at any point since the 1970s. That includes classic rock albums reissued by major labels, as well as live-to-tape recordings made specifically for the format. This guide lists the labels and stores worth knowing about in 2026, grouped by the kind of music they offer, plus where to find vintage tapes and blank stock.

Where to buy music on reel-to-reel tape: the short answer

  • Classic rock and pop on reel-to-reel: Rhino High Fidelity, Analogue Productions (via Acoustic Sounds), and Revox | Horch House.
  • Live-to-tape and audiophile recordings: Stella Records / Reel to Reel Haven, Chasing the Dragon, Hemiolia, Opus 3, Fonè, Yarlung, and UltraAnalogue.
  • One-stop retailers: Acoustic Sounds and Elusive Disc in the US.
  • Vintage pre-recorded tapes: eBay, Discogs, and specialist used-tape sellers. Check the condition carefully.

Before buying any new reel-to-reel tape, make sure your deck matches its track format, speed, and equalization. See our pre-recorded reel-to-reel tape buyer's guide.

Classic rock and pop on reel-to-reel tape

For years, new pre-recorded tapes were mostly classical and jazz. That has changed. Several labels now license well-known rock and pop albums and copy them from the original analog masters.

Rhino High Fidelity (Warner Music)

Warner Music's catalog label Rhino launched its reel-to-reel series in October 2025 with T. Rex's Electric Warrior and Yes's The Yes Album. The series has since added titles including Fleetwood Mac's 1975 self-titled album, ZZ Top's Tres Hombres, Curtis Mayfield's Super Fly, Joni Mitchell's Blue and Court and Spark, and Black Sabbath's debut and Paranoid.

  • Format: ¼-inch, half-track, 15 ips, IEC equalization, on RTM LPR90 tape. Each album fits on a single 10.5-inch metal reel.
  • Source: Duplicated in real time from a 1:1 copy of the original analog master.
  • Price: $299.98 per album. Editions are limited (500 copies for most titles, 350 for some) and sold exclusively at Rhino.com. Popular titles sell out.
  • Worth knowing: The thinner LPR90 tape is why one reel holds a whole album, and it's a big part of why Rhino's price is lower than most two-reel releases. Early reception has been mixed. Some reviewers praise the sound and value, while others found the first releases less impressive than the best two-reel tapes. Stereophile's Tom Fine covers the series in detail.

Analogue Productions Ultra Tape (Acoustic Sounds)

Analogue Productions, the label owned by Acoustic Sounds, has grown its Ultra Tape series well beyond its classical and jazz roots. Current best-sellers include The Who's Tommy and Live at Leeds, The White Stripes' Elephant, and Bob Marley and The Wailers' Burnin' and Exodus, alongside John Coltrane and Buena Vista Social Club.

  • Format: ¼-inch, 2-track, 15 ips, IEC, usually two reels per album.
  • Price: Mostly $450–$500 per title. Multi-reel sets cost more; Tommy, for example, is $800.

Revox | Horch House

Swiss tape-deck maker Revox bought Horch House in late 2024 and now sells its licensed master tape copies directly. The catalog spans jazz, classical, and rock/pop, including Deep Purple, Alice Cooper, and Yello. Tapes are made to order for each customer, so returns are generally not accepted.

  • Format: ¼-inch, 2-track, 15 ips, CCIR.
  • Price: Roughly €480–€570 per title from Revox, depending on reel count and edition. Also sold in the US through Elusive Disc.

Live-to-tape and audiophile recordings

These labels record new performances, usually live and straight to analog tape, and sell copies made directly from those masters. The music leans toward jazz, vocals, and classical, but sound quality is often a step above even the best reissues.

Stella Records / Reel to Reel Haven (USA)

Stella Records records intimate live sessions at the Reel to Reel Haven studio and Studio 47 straight to tape. Releases include Andrea Bocelli, Catherine Russell, Kishi Bashi, Adam Levy, and Aaron Burnett. Each release comes on two 10.5-inch reels at 15 ips, and most are limited to 250 copies. Prices run $550–$995. Browse the releases in our music on master tape collection. RX Reels earns a referral commission on Stella tapes sold through Reel to Reel Haven.

Chasing the Dragon (UK)

Chasing the Dragon is best known for direct-cut LPs. It also sells tape copies made from its original masters, recorded at venues such as London's AIR Studios. Its catalog is mostly classical, jazz, and big band. Tapes are ¼-inch, 15 ips, CCIR.

Hemiolia Records (Italy)

Hemiolia is known for exceptional packaging and sound. Its catalog mixes its own world-music and jazz sessions with licensed classics, such as Miles Davis's Kind of Blue, John Coltrane's Blue Train, and live Pavarotti concerts licensed from his estate. Tapes are 15 ips, CCIR.

Opus 3 (Sweden)

Opus 3 has made all-analog recordings since 1976, mostly blues, jazz, and acoustic music. Its tapes are copied directly from the original master tapes and limited to 50 copies per title. In the US they're available through Elusive Disc for about $550.

Fonè (Italy)

Fonè has released music on open-reel tape since 1983, longer than almost anyone in the current revival. Its large catalog of classical and jazz recordings is mostly the label's own new recordings.

Yarlung Records (USA)

Yarlung is a Grammy-winning classical label that records young artists with minimalist techniques. Tapes are made individually for each order, so allow a few weeks for delivery.

UltraAnalogue Recordings (Canada)

UltraAnalogue records chamber music in natural acoustics, using custom tube electronics and analog tape. Collectors regularly rank its chamber-music tapes among the best available.

More labels worth exploring

  • Open Reel Records (Italy): classical and some jazz, much of it recorded live by the label. Elaborate packaging.
  • Analogy Records (Italy): makes an original master for each order from its multitrack sessions, with a choice of speed, track format, and EQ.
  • 2xHD (Canada): jazz and audiophile reissues mastered by René Laflamme. Releases include a Nagra 75th-anniversary collection.
  • STS Analog (Netherlands): jazz and vocal recordings from its own archive, copied on vintage Philips machines.
  • Master Tape Sound Lab: licensed first-generation dubs in jazz and classical, limited to 100 copies per title.
  • The Tape Project (USA): one of the pioneers of today's revival, with classic jazz and classical reissues. New releases have been infrequent, so check its site for current stock.

Retailers that carry many labels

  • Acoustic Sounds (USA): the home of Analogue Productions, plus tapes from other labels such as 2xHD.
  • Elusive Disc (USA): a wide selection, including Horch House, Opus 3, STS, and Stella titles. Many are made to order and ship in 2–4 weeks.

Where to buy vintage and used reel-to-reel tapes

Most pre-recorded tapes from the 1950s–1980s are 4-track, 7½ ips releases on 7-inch reels. Many classic rock albums of the era exist in this format. eBay, Discogs, estate sales, and specialist used-tape dealers are the main sources. Be careful: many listings are home recordings rather than commercial releases, and some 1970s–80s tapes suffer from sticky-shed syndrome. Our buyer's guide explains what to check before you buy.

Where to buy blank reel-to-reel tape

Frequently asked questions

Can you still buy new music on reel-to-reel tape?

Yes. Dozens of labels sell new pre-recorded reel-to-reel tapes, from major-label rock reissues by Rhino High Fidelity and Analogue Productions to live-to-tape recordings from small audiophile labels.

Are classic rock albums available on reel-to-reel tape?

Yes. Recent reel-to-reel releases include T. Rex, Yes, Fleetwood Mac, ZZ Top, Black Sabbath, Joni Mitchell, The Who, The White Stripes, Bob Marley, Deep Purple, and Alice Cooper, mostly from Rhino High Fidelity, Analogue Productions, and Revox | Horch House. Many vintage rock albums can also be found used on 4-track tape.

How much does a new reel-to-reel tape album cost?

Most new reel-to-reel albums cost $300–$1,000. Rhino High Fidelity's single-reel releases are $299.98. Two-reel audiophile releases typically run $450–$700. Limited editions and multi-reel sets cost more.

Will new reel-to-reel tapes play on my deck?

Only if your deck matches the tape's specs. Nearly all new releases are ¼-inch, 2-track, 15 ips, usually with IEC/CCIR equalization, on 10.5-inch reels. Our buyer's guide explains how to check.

Prices, editions, and availability are taken from labels' and retailers' published information as of November 2026 and change often. Know a label we missed? Email info@rxreels.com.

Photo Credit: Dana Holmes

Kevin Root
Kevin Root



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